#search ads

#search ads

Google's November 2024 core update shows stability in search rankings, with no significant changes observed so far.

Google Ads introduces 'business links', enhancing user intent targeting within Search ads.

Business links optimize ad performance through AI-driven enhancements.

Google enhances travel search ads by integrating travel feeds, allowing advertisers to display comprehensive hotel information, resulting in improved click-through rates.

Google's new search ads allow hotels to use rich data for real-time pricing and imagery, enhancing consumer engagement.

Google is testing a new expandable and collapsible search ad format that includes a carousel of additional ads.

The addition of search refinements aims to enhance user engagement and provide more relevant results.

Apple Search Ads is expanding into new countries, allowing developers to effectively target local markets and increase their app visibility.

The system operates on a cost-per-tap model, allowing developers to pay only for the actions taken by users.

Google Search Partners (GSP) has been found to serve search ads on non-Google websites, which was unexpected by media buyers.

Ads served on GSP network have appeared on websites of companies under U.S. sanctions and on pornography and pirated content sites.

The lack of transparency in GSP network raises brand safety concerns for search advertisers.

Google Search Partners (GSP) has been found to serve search ads on non-Google websites, which was unexpected by media buyers.

Ads served on GSP network have appeared on websites of companies under U.S. sanctions and on pornography and pirated content sites.

The lack of transparency in GSP network raises brand safety concerns for search advertisers.